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Discover the Google Pixel 10 – launched in August 2025 with the new Tensor G5 chip, AI features like Magic Cue and Camera Coach, 6.3” OLED 120Hz display, Pixelsnap magnetic charging, and triple-camera setup.
The smartphone market in 2025 has been dominated by two recurring questions: Are Google Pixel phones good? and When is the Google Pixel 10 coming out? After months of Google Pixel 10 leaks, speculation, and camera specs leak reports, the wait finally ended on 20th August 2025, when Google officially launched its tenth-generation Pixel lineup. The Google Pixel 10 release date marked an important milestone not only for Google but for the entire Android ecosystem. With the Pixel 10, Pixel 10 Pro, and Pixel 10 Pro XL, Google has introduced its most advanced phones yet, built around AI-first experiences, a refined design, and powerful hardware innovations.
For UK buyers, this launch is even more exciting. The Google Pixel 10 UK price starts around £699, making it more affordable than Apple’s iPhone 16 Pro and Samsung’s Galaxy S25 Ultra, while still offering a unique AI-driven smartphone experience. In this in-depth Google Pixel 10 review, we’ll cover everything you need to know — from the earliest leaks and rumors, to final specifications, design and build, performance powered by the Tensor G5 chip, camera upgrades, AI software features, battery improvements, comparisons with rivals, and whether you should buy it in 2025.
In the months before launch, Google Pixel 10 leaks dominated tech forums and YouTube channels. Many speculated on the Google Pixel 10 camera specs leak, predicting that Google would finally introduce a telephoto lens in the base Pixel model, and those rumors turned out to be accurate. Other early leaks revealed renders of the Google Pixel 10 colors, showing Obsidian, Frost, Indigo, and Lemongrass, which gave fans a first look at Google’s more expressive design language.
The official announcement answered the burning question: When is the Google Pixel 10 coming out? Google confirmed that the Pixel 10 would be available for preorder on 20th August 2025, with sales beginning on 28th August 2025 in the US, UK, and other major markets. In the UK, leading carriers like EE, O2, and Vodafone confirmed availability, alongside trusted sellers such as Zextons Tech Store.
When you first look at the Pixel 10, you might think it’s nearly identical to the Pixel 9. That’s partly true — Google has refined rather than reinvented. The Pixel 10 design still carries the now-iconic horizontal camera bar, but it’s slightly thicker to accommodate the new lenses. The phone feels premium thanks to its satin-finish metal frame and polished glass back, with durability enhanced by Gorilla Glass Victus 2.
The Google Pixel 10 colors bring personality: Obsidian for the minimalist, Frost for a clean aesthetic, Indigo for a bold statement, and Lemongrass for those who want something fresh. With IP68 water and dust resistance, the Pixel 10 is built to withstand everyday accidents. At 204g, it’s slightly heavier than the Pixel 9, but the weight feels reassuring in hand, adding to its premium build quality.
Google’s decision to use recycled materials continues its push for sustainability. While the design doesn’t revolutionize the Pixel brand, it strikes a balance between familiarity and modern refinement.
The Pixel 10 display is one of its most impressive features. Measuring 6.3 inches, it uses an OLED Actua panel with a 120Hz refresh rate and HDR support. The resolution of 1080 x 2424 ensures sharp details, while the standout improvement is its peak brightness of 3000 nits. This makes outdoor visibility excellent, whether you’re browsing under sunlight or watching HDR10+ content.
Compared to its predecessor, the Pixel 9, which maxed out at 2700 nits, the Pixel 10 has caught up to premium rivals. For instance, while the iPhone 16 Pro boasts 3200 nits and Samsung’s S25 Ultra pushes even higher, the Pixel 10’s display feels just as vibrant and immersive in daily use. Scrolling through apps is buttery smooth, and gaming takes full advantage of the high refresh rate.
At the heart of the Pixel 10 lies the Google Tensor G5 processor, co-designed with Google DeepMind. Built on a 3nm process, the chip offers better efficiency, speed, and heat management compared to the Tensor G4. Backed by 12GB RAM on the Pixel 10 and 16GB RAM on the Pro models, the phone breezes through multitasking.
In benchmarks, the Tensor G5 may not surpass Apple’s A18 Bionic in raw performance, but Google isn’t chasing numbers. Instead, the focus is on AI performance. Tensor G5 powers features like Magic Cue, Camera Coach, and Pro Res Zoom, all of which run on-device thanks to Gemini Nano AI. This means the Pixel 10 doesn’t just feel fast — it feels intelligent, offering proactive suggestions, contextual help, and improved efficiency.
For gamers, titles like Call of Duty Mobile and Genshin Impact run smoothly, with stable frame rates at high settings. For professionals, apps like Google Docs, Slack, and Microsoft Teams operate seamlessly in split-screen mode. The Pixel 10 may not carry the brute force of some rivals, but it’s optimized for real-world performance enhanced by AI.
The Pixel 10 AI features are its biggest selling point. Out of the box, it runs Android 16, layered with Google’s exclusive Pixel features. But what sets it apart is the integration of Gemini Nano AI, a model optimized for smartphones.
The headline feature, Magic Cue, works across your favorite apps. When booking a flight, it can pull your itinerary from Gmail and display it during a call with the airline. When messaging friends, it can instantly surface the right photos to share without you digging through your gallery. It’s proactive AI that feels woven into the experience rather than bolted on.
Other standout features include Camera Coach, which teaches better framing and composition, and Auto Unblur, which sharpens photos even after you’ve taken them. For creatives, Pixel Studio introduces AI-powered text-to-image generation directly on the phone. And with 7 years of updates and Pixel Drops, the Pixel 10 promises long-term value, ensuring it remains secure and relevant well into the 2030s.
Google’s phones have always been about cameras, and the Google Pixel 10 camera review doesn’t disappoint. The base Pixel 10 comes with a triple camera setup: a 48MP wide, 13MP ultra-wide, and a 10.8MP telephoto lens with 5x optical zoom. This is the first time the base model gets a telephoto, making it far more versatile than its predecessor.
Zoom performance is a highlight. The Super Res Zoom delivers quality up to 20x, while the Pro and Pro XL push even further with Pro Res Zoom, capable of up to 100x with AI-assisted detail recovery. Early Google Pixel 10 camera specs leaks suggested reduced megapixel counts, but Google’s computational photography more than compensates.
In real-world tests, photos are sharp, colors natural, and low-light shots excellent thanks to Night Sight. The AI features shine here too: Camera Coach helps amateurs improve framing, while Auto Unblur rescues shaky photos. For video, the Pixel 10 records 8K footage, stabilized with AI for smoother output.
Compared against rivals, the iPhone 16 Pro still leads in cinematic video recording, while Samsung’s Galaxy S25 Ultra offers better raw zoom. But for everyday photography, the Pixel 10 balances versatility with AI assistance in a way that’s uniquely Google.
Battery life has always been a point of criticism for Pixels, but the Pixel 10 takes a big step forward. Its 4970mAh battery offers reliable all-day power. In mixed use, including streaming, gaming, and social apps, the phone lasts comfortably through a full day.
The real innovation is Pixelsnap magnetic charging. For the first time, Google introduces Qi2 wireless charging, supporting 15W on Pixel 10 and 25W Qi2.2 on Pixel 10 Pro XL. This brings Google in line with Apple’s MagSafe and makes accessories like stands and wallets more functional. Wired charging remains respectable, though not the fastest, delivering around 50% in 30 minutes.
While Samsung still leads in charging speeds, and Apple’s iPhone 16 Pro edges out in battery optimization, the Pixel 10 feels competitive and far more convenient thanks to Pixelsnap.
The Google Pixel 10 UK price starts at around £699, while the Pixel 10 Pro is expected around £849 and the Pro XL closer to £999. This positions the Pixel 10 as a cheaper alternative to flagship rivals while still offering premium features.
Buyers can order through the Google Store, UK carriers like EE and O2, and retailers including Zextons Tech Store, which offers bundles and promotions. For anyone searching for cheap Google Pixel 10 deals, UK resellers are expected to run discounts within months of launch, making it even more attractive.
Given its AI integration, strong camera system, and long support cycle, the Pixel 10 represents excellent value for money in 2025.
A major part of buying decisions in 2025 is comparison. Here’s how the Pixel 10 fares against its key rivals.
Pixel 10 vs iPhone 16 Pro: The iPhone leads in raw performance and cinematic video, but the Pixel 10 edges ahead in AI features and proactive assistance. For UK buyers, the Pixel is also cheaper.
Pixel 10 vs Samsung Galaxy S25 Ultra: Samsung’s flagship has unmatched zoom and faster charging, but it costs significantly more. The Pixel 10 balances affordability with AI features and a strong camera.
Pixel 10 vs Pixel 9 Pro: Upgrading from Pixel 9 Pro to Pixel 10 may not feel dramatic in design, but the telephoto addition, brighter display, and AI-powered features make it worthwhile for long-term users.
The ultimate question is whether the Pixel 10 is worth buying. For most users, the answer is yes. It’s one of the most AI-integrated smartphones of 2025, offering real everyday benefits, not just flashy gimmicks. It’s also more affordable than rivals while promising 7 years of updates, something no other Android phone guarantees.
If you’re someone who values cutting-edge AI features, a versatile camera, long support, and reasonable pricing, the Pixel 10 should be high on your list. Those who need the absolute best zoom or cinematic video might prefer Samsung or Apple, but for balanced innovation, the Pixel 10 is unmatched.
The Google Pixel 10 was released on 20th August 2025, with availability in the UK starting on 28th August 2025.
Yes, Pixel phones are considered among the best Android devices thanks to their cameras, software, and long update cycles. The Pixel 10 continues this legacy while adding AI-driven features.
Yes, the Pixel 10 introduces Pixelsnap magnetic wireless charging, supporting 15W speeds, with faster 25W charging on the Pro XL.
Google promises 7 years of OS and security updates for the Pixel 10.
It depends on priorities. The iPhone 16 Pro excels in raw performance and video, while the Pixel 10 offers better AI features, proactive assistance, and lower UK pricing.
The Pixel 10 is a balanced option for most users, while the Pro adds higher zoom levels, a brighter display, and larger battery capacity for those who need the absolute best.
The Google Pixel 10 is more than just another smartphone; it’s Google’s vision of how AI should redefine the mobile experience. From Google Pixel 10 release date excitement to the final product, the journey has been one of anticipation and innovation. With Tensor G5 performance, Gemini Nano AI features like Magic Cue and Camera Coach, Pixelsnap magnetic charging, and a refined design in stunning Google Pixel 10 colors, this phone proves that Google is serious about leading the AI smartphone era.
For UK buyers, the Google Pixel 10 UK price makes it one of the most attractive flagships of 2025. Whether you’re upgrading from a Pixel 9 or choosing between the Pixel 10 vs iPhone 16 Pro vs Samsung S25 Ultra, Google’s flagship deserves strong consideration.
If you’re ready to buy, Zextons Tech Store offers the latest deals and bundles on the Pixel 10 in the UK — making it easier than ever to own Google’s smartest phone yet.