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Early Black Friday Deals on Premium Gadgets
early Black Friday 2025 wave has already hit the UK, and if you’re shopping premium tech, this is the moment to lock in the best value.
The early Black Friday 2025 wave has already hit the UK, and if you’re shopping premium tech, this is the moment to lock in the best value. While some buyers still wait for the main Black Friday weekend, the truth is many of the deepest markdowns on phones, laptops, consoles and accessories start now, then go in and out of stock. In this guide we pull together real, currently listed prices from Zextons UK (brand-new and refurbished) and explain how to choose smartly so you don’t overpay. Expect Apple iPhone 16/17 highlights, MacBook Air (M4), Samsung Galaxy and Google Pixel 9 savings, plus PlayStation/Xbox and everyday accessories you can bundle for extra value.
Why shop early Black Friday deals in 2025?
Shoppers chase the “one big day,” but the best-value configurations (colours, storage sizes, grades like Excellent) often sell through during early events. Zextons typically promotes “up to 70% off” on refurbished hero devices while running lighter launch-style savings on new stock, plus free next-day UK delivery and lengthy warranties — extras that matter once you compare like-for-like.
Quick wins you can grab today:
Apple iPhone 16 (128GB, Brand New) from £619.99 (Black/White; other colours vary by stock). Great if you want the latest Apple Intelligence features without Pro pricing.
Apple iPhone 17 / 17 Pro listings live for buyers who want the very latest generation (256GB models shown). iPhone 17 from £789.99, iPhone 17 Pro from £1,089.99 (check stock state).
Apple iPad (2025) 11th Gen 128GB (Brand New) at £299.99, a low entry for students/streaming
MacBook Air (M4, 13-inch, Brand New) currently £799.99 (was £999). Everyday laptop sweet spot for battery and portability.
Google Pixel 9 (128GB, Excellent/Refurb) around £509.99 — sharp cameras + AI at a mid-range price.
Samsung Galaxy S24 (128GB, Excellent/Refurb) from £359.99, ideal flagship value hunters.
PS5 Slim (Disc) listed at £379.99 and Xbox Series S at £399.99 (stock moves quickly on consoles).
Tip: If you’re swapping devices, Zextons’ trade-in program can reduce your out-of-pocket cost on the spot.
Apple early Black Friday deals: iPhone, iPad, AirPods & MacBook
Apple rarely “slashes” prices in the classic Black Friday way, so the trick is targeting current-gen models with fair markdowns and previous-gen/refurb units with big percentage savings. Here’s where the sensible value is right now.
iPhone 17 & iPhone 17 Pro (Brand New)
If you want the absolute latest flagship, Zextons has the iPhone 17 (256GB) and iPhone 17 Pro (256GB) listed, with the Pro targeted at serious camera/ProMotion users. Expect the 17 around £789.99 (colour options like Sage/Lavender vary by stock), while 17 Pro sits near £1,089.99. Both include a 12-month warranty and standard returns. Availability fluctuates — check in-stock colours first.
Who should buy?
Shoppers who want day-one Apple features and are okay paying for the top tier. If out-of-stock, set an alert and grab iPhone 16 instead (see below).
iPhone 16 (Brand New)
A practical flagship for 2025: £619.99 for the 128GB build (Black/White currently in stock; other colours may show “Out of stock”). You get modern Apple Intelligence features and excellent battery life without paying Pro prices.
Why it’s a deal:
New iPhone at a mid-£600s price point with warranty and quick delivery is exactly what most buyers want in November — and the bundle perks/warranty add real value over marketplace listings.
iPhone 16e (Brand New)
The iPhone 16e is designed as the “value new” choice beneath iPhone 16. In the Brand-New listings category it’s featured with promotional pricing (e.g., from £479.99 when on offer). If you’re cost-sensitive but want a new iPhone with modern battery and cameras, this is your sweet spot.
Refurbished iPhone category (for “up to 70% off” headlines)
To back your “Up to 70% off Apple” messaging, point to the active refurbished iPhone range (14 Pro Max, 13 Pro Max and earlier favourites). These carry deepest percentage discounts with a long warranty—perfect for buyers who prioritise value.
iPad (2025) 11th Gen 128GB (Brand New)
A £299.99 ticket is compelling in 2025 for a brand-new 11-inch iPad with Apple’s A-series performance — ideal for students, content consumption and light productivity.
AirPods (4th Gen) (Brand New)
Listed at £119.99 (new RRP shown £129.99), AirPods 4 give you Personalised Spatial Audio, H2 chip convenience and everyday compatibility. A great giftable add-on with any iPhone/iPad purchase.
Apple Watch (SE family & Series 10)
Apple Watch SE 2 listings dip as low as £169.99 for 32GB/Midnight in Brand New — an easy way into Apple Watch for fitness and notifications. Zextons also lists Apple Watch SE 3 promos inside the Brand-New category tiles (from £199.99 when in promo), and a Series 10 product page for buyers wanting the latest design/health features. These are excellent basket builders with iPhone or AirPods.
MacBook Air (M4, 13-inch, 2025) (Brand New)
A stand-out early Black Friday laptop: £799.99 (was £999). The M4 chip plus 16GB RAM/256GB SSD gives you smooth macOS Sequoia performance and battery life that outlasts most Windows ultrabooks at the price. If you write, edit or travel for work/study, this is the one to beat.
Apple basket hack: pair iPhone 16 with AirPods 4 and (optionally) Apple Watch SE to build a premium ecosystem for less than an iPhone 17 Pro alone — and you still get warranty + quick delivery.
Samsung early Black Friday deals: S-series value & Galaxy wearables
Samsung is famous for aggressive Black Friday pricing, especially on previous-gen flagships and mid-range models.
Galaxy S24 (Refurb/Excellent)
Current listings show S24 128GB variants in Excellent grade from £359.99; 256GB options surface around £399.99 when available. This is flagship-class hardware without the flagship price — perfect if you want Snapdragon 8 Gen 3 power and premium cameras for less.
Why it’s a deal:
Compare it with brand-new £700+ Androids and the value is obvious, particularly with Zextons’ grading transparency and warranty.
(Tip: If you’re eyeing foldables or Galaxy Watch, check the Brand-New category tiles and Samsung category pages for time-boxed promos — stock rotates quickly.)
Google Pixel early Black Friday deals: class-leading cameras, clean Android
Pixels are photo champs with smart AI editing. Refurbished/Excellent stock is where the biggest price-to-performance wins usually are.
Pixel 9 (Refurb/Excellent + GrapheneOS option)
Zextons lists Pixel 9 (128GB, Excellent) around £509.99; some listings include GrapheneOS builds for buyers who want privacy-hardened Android out of the box. You’re getting Tensor G4 speed, 120Hz OLED, and Pixel-grade cameras at a mid-range price.
Why it’s a deal:
Against similarly priced mid-rangers, you’re getting a flagship camera and clean software — add the 18-month warranty and it’s a strong long-term buy.
Laptops & MacBooks: premium productivity for less
If you’re upgrading your work-from-home kit or need a student laptop, MacBook Air (M4) is the headliner, but keep an eye on the Laptops & MacBooks category for rotations on Windows ultrabooks and previous-gen Apple laptops. The category is active through November; check it often for refreshes.
Top pick right now:
MacBook Air (M4, 13-inch, 2025) at £799.99 — best blend of battery, weight and real-world speed for creators and commuters.
Consoles & Gaming: add a gift-ready bundle to your basket
Consoles go fast in November — even at modest discounts — so early Black Friday is smart timing.
Sony PS5 Slim (Disc) at £429.99 (shown RRP £499.99) — compact chassis, 4K HDR gaming and Blu-ray disc support. Great “main gift” pick.
Xbox Series S at £209.99 (shown RRP £249) — Game Pass-friendly and the best way to enable next-gen gaming on a budget or for a second room.
Nintendo Switch OLED pops in/out; when visible it’s sharp for family setups — check the Game Consoles category frequently.
(Pro move: if a console is out of stock, grab controllers/headsets during early sales and set a stock alert on the console page. Zextons’ category pages consolidate the active deals as they rotate.)
How to choose (and save more) during early Black Friday
1) Decide “new vs refurbished.”
Brand-new: best if you need sealed units for gifts or insist on the latest gen.
Refurbished (Excellent/Good/Fair): biggest % savings with warranty and transparent grading. Zextons’ site details grading and offers up to 70% off on refurbished devices.
2) Lock the storage/colour you actually want.
Prices vary by storage (128GB vs 256GB) and colour. The cheapest tile can sell out first (e.g., iPhone 16 in Black/White at £619.99). If you see your preferred combo in stock, don’t wait.
3) Factor warranty, returns and delivery into the price.
A 12-month (new) or up to 18-month (refurb) warranty, free next-day delivery, and 30-day returns can beat a slightly cheaper marketplace listing where support is limited.
4) Use trade-in to cut the net spend.
Trading in your old phone/laptop/watch can reduce what you pay today; Zextons runs a store-credit/discount style trade-in flow that’s quick to check online.
5) Build smart bundles.
Combine a phone with AirPods or Apple Watch, or a console with an extra controller and Game Pass — turn separate gifts into a single discounted basket.
UK buyer FAQs (2025)
Are early Black Friday deals worth it this year?
Yes. The best-priced storage/colour combos for phones and consoles move before the main weekend. If today’s price matches your target and includes warranty + next-day delivery, take it.
Do Apple products really get discounted?
Apple’s brand-new flagships see lighter cuts; the real savings arrive on previous-gen and refurbished. That’s why iPhone 16 at £619.99 and AirPods 4 at £119.99 are strong; add refurbished iPhones for the biggest % off.
What about warranty on refurbished devices?
Zextons advertises up to an 18-month warranty on refurbished tech, plus free next-day UK delivery and returns—that’s a meaningful value add vs private listings.
When do the main UK Black Friday sales start?
The main date is Friday, 28 November 2025, but “early Black Friday” discounts and doorbusters rotate on 20 November at Zextons tech store . Keep checking the Brand-New and Apple/Samsung/Google category pages.
How do I maximise savings if stock is out?
Use trade-in, consider refurbished Excellent grade, and watch category tiles which refresh with the newest promos. For consoles, add-on accessories often remain discounted even when consoles sell out.
Final buying checklist
Set a realistic target per item (phone £600–£650, laptop £800, earbuds £120, console £200–£430) based on the snapshots above.
Check availability/colour/grade; don’t chase a £10 saving if it means losing your preferred colour or the long warranty.
Leverage trade-in to push your effective price down; this is especially good with iPhone and MacBook upgrades
Bundle smart: phone + earbuds, console + Game Pass, iPad + case/keyboard
Move fast, but not blind: compare across Brand-New vs Refurbished categories; the 70%-off headliners usually sit in refurbished Excellent offers
Conclusion
The early Black Friday window is absolutely the right time to buy premium gadgets this year. You don’t need to compromise on warranty or delivery to score aggressive pricing. For Apple fans, iPhone 16 at £619.99 and MacBook Air (M4) at £799.99 are the headliners, with AirPods 4 and Watch SE as sharp add-ons. Android buyers should pounce on Galaxy S24 from £359.99 or Pixel 9 around £509.99 for “flagship without the flagship price.” And if you’re gifting a console, PS5 Slim (£429.99) and Xbox Series S (£209.99) are easy wins — as long as you shop before the weekend rush.